Get ready to have fun, learn a ton, and get hands-on with the latest realtime marketing technologies. Cause the only way to find out what they do and how they work is to see them in action. The Realtime Marketing Lab. Not your father’s social media conference.

Speakers include:

Marty St. George

Senior Vice President, Marketing and Commercial Strategy JetBlue Airways

Renee E. Ducre

Global Director of Marketing IBM Social Business

Chris Lindland

CEO Betabrand

Raju Narisetti

Senior Vice President and Deputy Head of Strategy News Corp

Adam Kmiec

Director, Global Digital Marketing and Social Media The Campbell Soup Company

Frank Eliason

Director of Global Social Media Citibank

Ken Ericson

Director of Content Marketing Xerox

Julia Quinn

Director, Social Media Amtrak

From The Realtime Report Blog

#Winning at #RLTM Realtime Marketing Lab

Realtime Marketing Lab was filled with tons of insight, debate and takeaways around realtime marketing, and lots of new ideas from the latest realtime technologies. Here’s a recap of the winners, in the following categories: analytics, content management, engagement, best business value overall, and the audience choice award. Stay tuned for more to come, including slideshares, tweet highlights, pics and more from the event.Read →

#RLTM Realtime Marketing Lab Graffiti Wall

Realtime marketing is about finding creative ways to engage your customers, and that’s why participants at the #RLTM Realtime Marketing Lab on October 14th in NYC were encouraged to get a little wild and have fun with the graffiti wall in between sessions. Check out the full masterpiece here:Read →

Dynamic Content: Wayin To Power Realtime Marketing Lab Social Hub

How can you make it possible for your team to adjust content and messages during a live event, for instance, or in response to changing customer conversations? That’s the problem that Wayin solves. Its Wayin Hub platform is an easy-to-use tool that allows brands and publishers to integrate social media feeds with their own brand assets, and then display those branded feeds online, at an event venue, or even on the air. The company is one of only 26 Twitter Certified partners, and its clients include the nation’s largest corporations, sports teams and agencies. Read →

Your Realtime Marketing Toolbox: The Essentials–And The Questions You Should Be Asking

Customer, influencer and fan engagement now happens in realtime. Customers expect a 24-hour response time to inquiries they post on social networks, brands from Oreos to the USTA are using realtime marketing strategies to amplify their message, and companies such as Xerox are using realtime analytics to manage and measure the perception of their brand. But how can you possibly manage all of these realtime interactions, at scale, and integrate them with your broader marketing strategies? The good news: in the last 6 to 12 months, realtime marketing technologies have become far more sophisticated, bringing the ability to listen to large volumes of unstructured data, make sense of far-reaching conversations around your brand, respond with personalized content and manage the engagement of customers, influencers and fans. Read →

Realtime Marketing: How Well Do You Know Your Customers?

Last week I was asked to lead a discussion of trends in digital marketing with a group of senior marketing executives in the building industry. These were smart, experienced marketing leaders, running organizations that had well-executed content marketing, social media and lead nurture strategies tied to sophisticated CRM deployments. But they didn't know squat about their customers. Read →

Why Is Betabrand CEO Chris Lindland The Perfect Closing Speaker For Realtime Marketing Lab?

At Realtime Marketing Lab, Chris will deliver a session titled ‘Beyond Realtime Marketing: Become A Realtime Brand.’ Instead of figuring out how to convert fans into fan-ambassadors or fan-advocates, he will tell us how to turn them into fan-designers. He’ll share the results from the latest brand hackathon that he’ll be hosting in Las Vegas the weekend before the event. He will push us to go beyond realtime marketing, and challenge us to figure out how we can start thinking like true realtime brands. Read →

Realtime Relationships: Why I Asked Ted Rubin To Co-Host Realtime Marketing Lab On October 14

Ted Rubin

Realtime Marketing is about many things: the right analytics tools to surface and prioritize conversations. A content strategy that lets you curate and manage dynamic streams of content. Connecting with communities that are distributed across many different platforms. Platforms and strategies to engage fans and turn them into brand advocates. An organizational structure that makes it possible for employees (and customers) to collaborate across functional areas to serve customer needs.

These are all components of an overall realtime marketing strategy, and you’ll be able to see tools that power all of these activities at our Realtime Marketing Lab on October 14. You’ll see case studies from brands that are powering innovative realtime marketing campaigns, and you’ll hear how senior marketing executives from leading brands evaluate the latest realtime marketing technologies.

But at the end of the day, why are we doing all of this hard work? It’s because realtime marketing is an opportunity to build real relationships. Read →

Join Us At The Realtime Marketing Lab This October

Realtime Marketing Lab: see the tools go head to head

It’s time for a new kind of social media conference: fun, hands on, focused on tools and their business value. We’re announcing our next event: the Realtime Marketing Lab, to take place on October 14 at the Altman Building in New York City. Explore the latest realtime tools and technologies, get up to speed and connect with other marketing and social media experts across industries. Read →

Realtime Marketing Lab is produced by The Realtime Report, which is all about business on the social, mobile and realtime web.

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